diff --git a/setup.py b/setup.py
index f03427683..1b0e4d968 100644
--- a/setup.py
+++ b/setup.py
@@ -215,10 +215,12 @@ def detect_openssl(prefixes):
 
 with open('README.rst', 'r') as fd:
     long_description = fd.read()
+    # remove header, but have one \n before first headline
+    start = long_description.find('What is BorgBackup?')
+    assert start >= 0
+    long_description = '\n' + long_description[start:]
     # remove badges
     long_description = re.compile(r'^\.\. start-badges.*^\.\. end-badges', re.M | re.S).sub('', long_description)
-    # remove |substitutions|
-    long_description = re.compile(r'\|screencast\|').sub('', long_description)
     # remove unknown directives
     long_description = re.compile(r'^\.\. highlight:: \w+$', re.M).sub('', long_description)