diff --git a/youtube_dl/extractor/generic.py b/youtube_dl/extractor/generic.py
index 3d756e848..9230c3bb0 100644
--- a/youtube_dl/extractor/generic.py
+++ b/youtube_dl/extractor/generic.py
@@ -32,6 +32,7 @@ from .brightcove import BrightcoveIE
 from .nbc import NBCSportsVPlayerIE
 from .ooyala import OoyalaIE
 from .rutv import RUTVIE
+from .sportbox import SportBoxEmbedIE
 from .smotri import SmotriIE
 from .condenast import CondeNastIE
 from .udn import UDNEmbedIE
@@ -1229,6 +1230,11 @@ class GenericIE(InfoExtractor):
         if rutv_url:
             return self.url_result(rutv_url, 'RUTV')
 
+        # Look for embedded SportBox player
+        sportbox_urls = SportBoxEmbedIE._extract_urls(webpage)
+        if sportbox_urls:
+            return _playlist_from_matches(sportbox_urls, ie='SportBoxEmbed')
+
         # Look for embedded TED player
         mobj = re.search(
             r'<iframe[^>]+?src=(["\'])(?P<url>https?://embed(?:-ssl)?\.ted\.com/.+?)\1', webpage)